Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition \u2013 Robert G. Cooper est un ouvrage de r\u00e9f\u00e9rence en gestion de l'innovation, \u00e9crit par Robert G. Cooper, professeur \u00e9m\u00e9rite \u00e0 l'Universit\u00e9 McMaster. Ce livre d'occasion pr\u00e9sente une m\u00e9thode pour r\u00e9ussir le lancement de nouveaux produits, de l'id\u00e9e \u00e0 la mise sur le march\u00e9.<\/p>\n
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success.<\/p>\n
By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership.<\/p>\n
Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.<\/p>\n
Winning at New Products pr\u00e9sente une m\u00e9thode \u00e9prouv\u00e9e pour am\u00e9liorer la r\u00e9ussite des nouveaux produits. Dans cette troisi\u00e8me \u00e9dition enti\u00e8rement mise \u00e0 jour et enrichie, Robert G. Cooper s'appuie sur des recherches r\u00e9centes pour montrer pourquoi un d\u00e9veloppement de produits constant est essentiel \u00e0 la croissance des entreprises. Il constate que la plupart des concepts n'arrivent jamais sur le march\u00e9 et que la majorit\u00e9 de ceux qui y parviennent \u00e9chouent. L'auteur d\u00e9taille des strat\u00e9gies pour \u00e9valuer les risques, mobiliser les ressources appropri\u00e9es, impliquer les clients d\u00e8s la phase de d\u00e9couverte pr\u00e9alable au d\u00e9veloppement, \u00e9valuer son portefeuille de projets et garantir une v\u00e9ritable collaboration interfonctionnelle. Il met en avant un processus rigoureux de d\u00e9cisions commerciales \u00e0 chaque \u00e9tape, de la g\u00e9n\u00e9ration d'id\u00e9es au lancement, illustr\u00e9 par des pratiques d'entreprises comme 3M, Exxon Chemical et Guinness.<\/p>\n
Robert G. Cooper est un sp\u00e9cialiste reconnu de la gestion de l'innovation et du d\u00e9veloppement de nouveaux produits. Professeur \u00e9m\u00e9rite \u00e0 l'Universit\u00e9 McMaster au Canada, il est le cr\u00e9ateur de la m\u00e9thode Stage-Gate, largement utilis\u00e9e par les entreprises pour piloter leurs projets d'innovation, de l'id\u00e9e au lancement. Ses travaux sur les facteurs de succ\u00e8s des nouveaux produits font r\u00e9f\u00e9rence dans le domaine.<\/p>\n
Tous les livres de Robert G. Cooper<\/a><\/p>\n Vous cherchez Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition \u2013 Robert G. Cooper ? Cet exemplaire d'occasion est disponible sur Ktebi Ktebek, la premi\u00e8re marketplace circulaire du livre de seconde main en Tunisie. Commandez-le en ligne et faites-vous livrer partout en Tunisie. Acheter d'occasion, c'est donner une seconde vie \u00e0 un livre tout en lisant \u00e0 petit prix. D\u00e9couvrez d'autres livres dans la cat\u00e9gorie Gestion de projet & ressources humaines<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success.<\/p>","protected":false},"featured_media":55037,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[19251],"product_tag":[],"class_list":["post-57770","product","type-product","status-publish","has-post-thumbnail","product_author-robert-g-cooper","product_cat-gestion-de-projet-produit","first","outofstock","sold-individually","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/57770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/comments?post=57770"}],"version-history":[{"count":0,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/57770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media\/55037"}],"wp:attachment":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media?parent=57770"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_brand?post=57770"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_cat?post=57770"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_tag?post=57770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Fiche du livre<\/h2>\n
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