{"id":65681,"date":"2026-01-19T10:26:49","date_gmt":"2026-01-19T09:26:49","guid":{"rendered":"https:\/\/ktebiktebek.com\/?post_type=product&#038;p=65681"},"modified":"2026-10-10T23:53:42","modified_gmt":"2026-10-10T22:53:42","slug":"marketing-2nd-edition-mc-graw-hill","status":"publish","type":"product","link":"https:\/\/ktebiktebek.com\/ar\/livre\/marketing-2nd-edition-mc-graw-hill\/","title":{"rendered":"Marketing, 2nd edition Mc Graw Hill"},"content":{"rendered":"<p>Marketing, 2nd edition Mc Graw Hill est un manuel de r\u00e9f\u00e9rence en marketing, publi\u00e9 par McGraw-Hill Ryerson et r\u00e9dig\u00e9 par Dhruv Grewal, Michael Levy, Ajax Persaud et Shirley Lichti. Destin\u00e9 aux \u00e9tudiants et professionnels du commerce, il pr\u00e9sente les concepts, cadres et outils essentiels du marketing moderne.<\/p>\n<h2>\u00c9tat et d\u00e9tails de cet exemplaire<\/h2>\n<h3 class=\"text-xs-center text-md-left font-dosis mb-0 h2\">Marketing, 2nd edition by Dhruv Grewal, Michael Levy, Ajax Persaud, Shirley Lichti<\/h3>\n<p data-start=\"178\" data-end=\"1008\"><strong data-start=\"178\" data-end=\"204\">Marketing, 2nd Edition<\/strong> is a comprehensive <strong data-start=\"224\" data-end=\"274\">textbook on marketing principles and practices<\/strong>, designed for students and professionals in business and marketing. It provides a thorough introduction to core marketing concepts, frameworks, and tools used by today\u2019s marketers to understand consumer behavior, create value, and develop effective marketing strategies. The book covers major topics such as analyzing the marketing environment, understanding the marketplace, segmentation and targeting, product development, pricing strategies, distribution and supply chain decisions, and integrated marketing communications. It also includes real-world examples, cases, and insights into contemporary issues like social media and sustainable marketing to help readers apply theory to practice.<\/p>\n<div><\/div>\n<div><\/div>\n<h2>Fiche du livre<\/h2>\n<ul>\n<li><strong>Titre :<\/strong> Marketing, 2nd edition Mc Graw Hill<\/li>\n<li><strong>Auteur :<\/strong> <a href=\"https:\/\/ktebiktebek.com\/product_author\/ajax-persaud\/\" data-no-translation=\"\">Ajax Persaud<\/a><\/li>\n<li><strong>\u00c9diteur :<\/strong> <a href=\"https:\/\/ktebiktebek.com\/ar\/edition\/mcgraw-hill-ryerson\/\">McGraw-Hill Ryerson<\/a><\/li>\n<li><strong>Cat\u00e9gorie :<\/strong> <a href=\"https:\/\/ktebiktebek.com\/ar\/entreprise-economie\/marketing-digital-entreprise-economie\/\">Marketing &amp; digital<\/a><\/li>\n<li><strong>Langue :<\/strong> Anglais<\/li>\n<\/ul>\n<h2>Acheter Marketing, 2nd edition Mc Graw Hill d&#039;occasion en Tunisie<\/h2>\n<p>Vous cherchez Marketing, 2nd edition Mc Graw Hill ? Cet exemplaire d&#039;occasion est disponible sur Ktebi Ktebek, la premi\u00e8re marketplace circulaire du livre de seconde main en Tunisie. Commandez-le en ligne et faites-vous livrer partout en Tunisie. Acheter d&#039;occasion, c&#039;est donner une seconde vie \u00e0 un livre tout en lisant \u00e0 petit prix. D\u00e9couvrez d&#039;autres livres dans la cat\u00e9gorie <a href=\"https:\/\/ktebiktebek.com\/ar\/entreprise-economie\/marketing-digital-entreprise-economie\/\">Marketing &amp; digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<h3 class=\"text-xs-center text-md-left font-dosis mb-0 h2\">Marketing, 2nd edition by Dhruv Grewal, Michael Levy, Ajax Persaud, Shirley Lichti<\/h3>\n<p data-start=\"178\" data-end=\"1008\"><strong data-start=\"178\" data-end=\"204\">Marketing, 2nd Edition<\/strong> is a comprehensive <strong data-start=\"224\" data-end=\"274\">textbook on marketing principles and practices<\/strong>, designed for students and professionals in business and marketing. It provides a thorough introduction to core marketing concepts, frameworks, and tools used by today\u2019s marketers to understand consumer behavior, create value, and develop effective marketing strategies. The book covers major topics such as analyzing the marketing environment, understanding the marketplace, segmentation and targeting, product development, pricing strategies, distribution and supply chain decisions, and integrated marketing communications. It also includes real-world examples, cases, and insights into contemporary issues like social media and sustainable marketing to help readers apply theory to practice.<\/p>\n<div><\/div>","protected":false},"featured_media":65683,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[10810],"product_cat":[19255],"product_tag":[10820],"class_list":["post-65681","product","type-product","status-publish","has-post-thumbnail","product_author-ajax-persaud","product_author-dhruv-grewal","product_author-michael-levy","product_author-shirley-lichti","product_brand-mcgraw-hill-ryerson","product_cat-marketing","product_tag-market","first","outofstock","sold-individually","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/65681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/comments?post=65681"}],"version-history":[{"count":0,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/65681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media\/65683"}],"wp:attachment":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media?parent=65681"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_brand?post=65681"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_cat?post=65681"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_tag?post=65681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}