Copywriter\u2019s Handbook est un guide de r\u00e9f\u00e9rence de Robert W. Bly, consacr\u00e9 \u00e0 la r\u00e9daction publicitaire print et digitale. Destin\u00e9 aux r\u00e9dacteurs, responsables marketing et petites entreprises, il propose des techniques pour \u00e9crire annonces, emails et sites web clairs et persuasifs.<\/p>\n
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention\u2015and sell more products.<\/p>\n
Among the tips revealed:<\/p>\n
* 8 headlines that work–and how to use them
\n* The 5-step \u201cMotivating Sequence\u201d for generating more sales and profits
\n* 10 tips for boosting landing page conversion rates
\n* 15 techniques to ensure your emails get high open and click-through rates
\n* How to create powerful \u201clead magnets\u201d that double response rates
\n* The \u201c4 S\u201d formula for making your copy clear, concise, and compelling<\/p>\n
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.<\/p>\n
Copywriter\u2019s Handbook s'adresse \u00e0 toute personne qui r\u00e9dige ou valide des textes publicitaires : r\u00e9dacteurs, marketeurs multicanaux, directeurs de cr\u00e9ation, r\u00e9dacteurs ind\u00e9pendants, responsables marketing, mais aussi petits entrepreneurs et infopreneurs. L'ouvrage pr\u00e9sente des dizaines de techniques pour \u00e9crire annonces imprim\u00e9es et en ligne, emails et sites web clairs, persuasifs et capables de vendre davantage. Parmi les conseils \u00e9voqu\u00e9s : huit titres efficaces, la s\u00e9quence motivante en cinq \u00e9tapes, dix astuces pour am\u00e9liorer le taux de conversion des pages d'atterrissage, quinze techniques pour accro\u00eetre le taux d'ouverture et de clic des emails, la cr\u00e9ation de \u00ab lead magnets \u00bb et la formule des \u00ab 4 S \u00bb pour un texte clair, concis et convaincant. Cette quatri\u00e8me \u00e9dition, enti\u00e8rement revue, int\u00e8gre le marketing de contenu, les vid\u00e9os en ligne et les pages d'atterrissage \u00e0 forte conversion.<\/p>\n
Robert W. Bly est un r\u00e9dacteur publicitaire et consultant am\u00e9ricain, install\u00e9 dans le New Jersey. Ind\u00e9pendant depuis de nombreuses ann\u00e9es, il travaille avec des entreprises et des agences sur la r\u00e9daction de publicit\u00e9s, de campagnes par email et de contenus marketing. Il est \u00e9galement l'auteur de nombreux ouvrages sur le copywriting, le marketing et la r\u00e9daction ind\u00e9pendante.<\/p>\n
Tous les livres de Robert W. Bly<\/a><\/p>\n Vous cherchez Copywriter\u2019s Handbook ? Cet exemplaire d'occasion est disponible sur Ktebi Ktebek, la premi\u00e8re marketplace circulaire du livre de seconde main en Tunisie. Commandez-le en ligne et faites-vous livrer partout en Tunisie. Acheter d'occasion, c'est donner une seconde vie \u00e0 un livre tout en lisant \u00e0 petit prix. D\u00e9couvrez d'autres livres dans la cat\u00e9gorie Marketing & digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention\u2015and sell more products.<\/p>","protected":false},"featured_media":70585,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[12467],"product_cat":[19255,19256],"product_tag":[8889],"class_list":["post-70584","product","type-product","status-publish","has-post-thumbnail","product_author-robert-w-bly","product_brand-holt-paperbacks","product_cat-marketing","product_cat-marketing-digital","product_tag-digital-marketing","first","outofstock","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/70584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/comments?post=70584"}],"version-history":[{"count":0,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product\/70584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media\/70585"}],"wp:attachment":[{"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/media?parent=70584"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_brand?post=70584"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_cat?post=70584"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ktebiktebek.com\/ar\/wp-json\/wp\/v2\/product_tag?post=70584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Fiche du livre<\/h2>\n
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Copywriter’s Handbook by Robert W. Bly<\/h3>\n