HE SECRETS OF PERFECT DECISION-MAKING

Have you ever… Invested time in something that, with hindsight, just wasn’t worth it?
Overpaid in an Ebay auction? Continued doing something you knew was bad for you?
Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse?

These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices – whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life, and how best to get it.

Already an international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them. Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making – at work, at home, every day.

Review
“A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book.” (Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory)

“Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense.” (Robert Cialdini, author of Influence)

“…a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” (Booklist (starred review))

“…easy-going prose…what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society.” (Financial Times)

Book Description
Already a huge bestseller in Europe, this is essential reading for anyone with important decisions to make, in the vein of THINKING, FAST AND SLOW and THE DECISION BOOK.