Taken from inside the “The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition…Drawing from case studies of leading companies..(the authors) show how the transformative power of purpose-based recognition produces astonishing increases in operating results…they show how great managers lead with carrots, not sticks, and in doing so achieve higher productivity, engagement, retention and customer satisfaction.