The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture est un livre de John Battelle, journaliste cofondateur de The Industry Standard, consacré à l'histoire des moteurs de recherche et à l'essor de Google. Publié en 2005, cet ouvrage analyse l'impact économique et culturel de la recherche en ligne.

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

Résumé de The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search retrace l'histoire des moteurs de recherche sur Internet, depuis AltaVista, Lycos et Excite jusqu'à l'essor de Google. John Battelle y analyse comment la recherche en ligne a bouleversé les règles du business, notamment avec la publicité liée aux requêtes, et comment elle a transformé les usages et la culture numérique. Il s'appuie sur son expérience dans les milieux technologiques et sur ses rencontres avec les fondateurs de Google, les dirigeants de Yahoo et de Microsoft, ainsi que des investisseurs de la Silicon Valley. Le livre propose aussi une réflexion sur les implications sociales d'un monde connecté, et sur la valeur des données de recherche, qu'il décrit comme une base de données des intentions des internautes. Ouvrage de référence pour comprendre l'économie du web au milieu des années 2000.

À propos de John Battelle

John Battelle est un journaliste et entrepreneur américain spécialisé dans les technologies. Il a cofondé le magazine The Industry Standard et a été l'un des premiers rédacteurs de Wired, deux publications qui ont marqué la perception de l'Internet naissant. Il est l'auteur de The Search (2005), ouvrage consacré à Google et à l'industrie de la recherche en ligne. Il a également co-organisé le Web 2.0 Summit avec Tim O'Reilly.

Tous les livres de John Battelle

Fiche du livre

• Titre : The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
• Auteur : John Battelle
• Éditeur : Portfolio Hardcover
• Catégorie : Informatique & technologies
• Langue : Anglais

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